#Subway surfers creator how to
#Subway surfers creator movie

When we took over publishing, we needed to ensure that the game ran smoothly on all devices that we targeted. For Android, there are more than 20,000 unique devices. Murari Vasudevan: On the technical side, for iOS and Android, the scale of the number of devices is enormous. When we took over self-publishing, initially we were deactivated on the ad platform, because although we only started with 10% of our player base, it amounted to 10 million players, and they thought we were hackers. We’ve improved the game, but there’s always the potential to continue to grow and optimize.

#Subway surfers creator how to

For the last 18 months, we’ve been speed learning how to self-publish. We took over publishing for the mobile platforms in mid-2020.

Our goal from the beginning was to give gamers the best possible feeling when playing Subway Surfers, and we keep this in mind with every step and decision we make.

We, along with Unity, grew as the industry grew, so everything, including the parameters, were changing quickly. It’s incomprehensible that there was a young team operating such a massive game. Mathias: For a smaller studio to be supporting a game with 100 million players is an extreme task.

What have been the biggest challenges with scaling up so fast? This is how the “World Tour” concept was created, so that the crew could go to any city, find a subway, and feel at home. It was also important to promote diversity and inclusivity. They wanted bright, vivid colors to evoke a positive and uplifting environment. Their goal was to perfect the runner genre, where players follow our logic: an ever-skewing smooth horizon, no sharp turns, and that they can control with swipes. So the start of the game is the same as the start of the short-form animation piece. They ended up working on a graduation project together, “Trainbombing,” which can be seen on YouTube, that had a young rascal in it running from a guard after having painted graffiti on a train car. They connected over the fact that it was a small subculture 15 years ago. At the time, Bodie had a clothing store selling streetwear and Sylvester had made a drawing for a magazine that was sold in the store. Mathias Gredal Nørvig: Founders Sylvester and Bodie both came from the subculture of graffiti, breakdancing, and street art. What is the story behind the concept for Subway Surfers ?

In this short Q&A, they delve into the game’s origins and themes and provide insight on scaling, self-publishing, and rebuilding the game. We sat down with CEO Mathias Gredal Nørvig and Technical Director Murari Vasudevan to get a behind-the-scenes look at SYBO Games and Subway Surfers. With a million downloads in its first three days and 100 million downloads in the eight months that followed, SYBO jumped onto a bullet train – and created one of the most popular mobile games ever.

#Subway surfers creator movie

The movie storyline they created was similar to the current game, the movie also led the founders of SYBO Games to create the game based on it.How do two students’ dreams become a three-billion-download reality? Ten years ago, SYBO released what grew to be the defining game of the endless runner genre: Subway Surfers. A year before that, they won 1st prize for 'Best Animation Movie' at the Hamburg Animation Awards 2009. SYBO Games was founded by Sylvester Rishøj Jensen and Bodie Jahn-Mulliner in 2010. They and Kiloo are the creators of the popular game, Subway Surfers, and SYBO is the co-creator. SYBO Games or SYBO ApS is an independent game development studio located in Copenhagen, Denmark.